JTI Desk Calendar

Japan Tobacco International

THIS PROJECT EXPLORES the fusion of corporate identity and cultural storytelling through the creation of the Desk Calendar 2020 for Japan Tobacco International.

The visual concept is built around Nusantara textiles, using traditional Indonesian fabrics as the primary artwork to represent diversity, craftsmanship, and heritage. Each month highlights distinctive textile patterns, reinterpreted through a modern visual composition to align with JTI’s global brand standards.

By translating cultural elements into a refined, contemporary design language, the calendar serves not only as a functional corporate item but also as a daily visual narrative, celebrating local identity while reinforcing an international brand presence.

The result is a desk calendar that balances aesthetic value, cultural depth, and corporate relevance, creating a meaningful touchpoint throughout the year.